The original Rice Krispies treats recipe from 1940 & its delicious history - Click Americana (2024)

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The original Rice Krispies treats were invented in the 1930s. By 1940, the recipe was known across the country — and their popularity has hardly waned since.

How were the original Rice Krispies Treats created?

Back in the 1930s (the timeline is a little vague), two women reportedly created snack food history.

The story goes that while working for the Kellogg Company, Mildred Day and Malitta Jensen needed to create with a recipe that kids in the Campfire Girls could make for troop fundraisers.

They eventually came up with something they called “marshmallow treats” or variations of “crispy marshmallow squares” — or what we know today as Rice Krispies Treats.

By the end of 1940, the recipe for original Rice Krispies Treats was so popular that it was printed right on Rice Krispies cereal boxes, and quickly became known as a quick and easy go-to dessert all across the country.

Even though the recipe seems simple today — a gooey mix of Rice Krispies cereal, marshmallows, butter (and optional vanilla) — Mrs Day’s obituary noted that she worked for days on end to develop the dessert.

The 1996 story also said that when Mrs Day’s daughter Sandra asked her mom why she never whipped up a batch of the popcorn-ball-inspired treats at home, her mother said simply, “If you’d made them for two weeks from 6:30 in the morning until 10:30 at night, you wouldn’t want to make them again, either.”

Here, get the original version of the treats recipe, along with some modern variations!

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The original Rice Krispies Treats recipe — early version

One of the earliest published versions of the original Rice Krispies Treat recipe, published inThe Akron Beacon Journal (Akron, Ohio) on December 2, 1940:

Have you made the marshmallow squares using rice crispies? They are on the box of one company. They may be called either candy or cookies, as you desire.

Crispie marshmallow squares

Melt 1/3 cup butter and 1/2 pound of marshmallows in a double boiler. Add 1/2 teaspoonful vanilla, beat thoroughly to blend.

Put a box of rice crispies in a large buttered bowl, pour on marshmallow mixture, stirring briskly. Press into shallow, buttered pan. Cut into squares when cool.

Two ounces of melted unsweetened chocolate, or 4 ounces of melted bittersweet chocolate may be added to the marshmallow mixture just before pouring over the rice crispies.

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Rice Krispies Treats recipe: Today’s version

Ingredients

  • 3 tablespoons butter (do not use tub spread or reduced-fat margarine)
  • 1 package (10 ounces, or about 40) marshmallows OR 4 cups miniature marshmallows
  • 6 cups Kellogg’s Rice Krispies cereal

Instructions

1. In a large saucepan, melt butter over low heat. Add fresh marshmallows, and stir until completely melted. Remove from heat.

2. Add Rice Krispies. Stir until well-coated.

3. Using a buttered spatula or waxed paper or parchment paper, evenly press the mixture into 13x9x2-inch pan that has been buttered or coated with cooking spray.

4. Cool. Cut into 2-inch squares.

Microwave directions

  1. In a microwave-safe bowl, heat butter and marshmallows on high for 2 minutes, stir, then heat for 1 more minute. Stir until smooth. Follow steps 2 through 4 shown above. (Note: Microwave cooking times may vary.)

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Nutrition Information:

Yield: 12Serving Size: 2 squares
Amount Per Serving:Calories: 142Total Fat: 3gSaturated Fat: 2gTrans Fat: 0gUnsaturated Fat: 1gCholesterol: 8mgSodium: 121mgCarbohydrates: 28gFiber: 0gSugar: 11gProtein: 2g

Click Americana offers approximate nutrition information as a general reference only, and we make no warranties regarding its accuracy. Please make any necessary calculations based on the actual ingredients used in your recipe, and consult with a qualified healthcare professional if you have dietary concerns.

Fun Rice Krispies treats recipes for holidays & special occasions!

  1. Make Rice Krispies birthday ice cream cups! (1997)
  2. Peanutty mini-footballs with Rice Krispies treats (1996)
  3. Skippy’s cocoa peanut squares (1959)
  4. Cocoa Peanut Logs with Cocoa Krispies cereal (1968)
  5. Crunchy Ice Cream Bars (1967)
  6. Choco-Scotch clusters recipe (1967)
  7. Cool ‘n crispy ice cream treats – with Rice Krispies (1982)
  8. ‘Tis the season for Merry Rice Krispies Treats (1972)
  9. Little Easter candy nests made with Rice Krispies treats (1997)

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Take a look back at the crunchy history of the original Rice Krispies Treats recipe

Quick treat — so delicious! (1948)

Easy to make! Easy to take! Try these Rice Krispies Marshmallow Squares — a yummy treat or dessert! And downright good with light, crunchy Rice Krispies.

As cereal or sweet, these golden pops of rice offer quickly-digested fuel-food — food for oomph ‘n’ energy!

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Howdy Doody: “You’ll all go for marshmallow crispy squares” (1953)

“We’re sure wild about this homemade candy treat!” – Wild Bill & Jingles (Andy Devine & Guy Madison), who co-star in Kellogg’s Wild Bill Hickock radio and TV shows

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Marshmallow Crispy Treats aka original Rice Krispies treats (1955)

Make ’em in six minutes with Kellogg’s RICE KRISPIES and MARSHMALLOWS

Serve up some Marshmallow Crispy Treats and little hands will clean the plate quicker’n you can fill it. And that’s fast.

Because you can heap a platter in the time it takes to count leisurely to 360. What do you need? Kellogg’s Rice Krispies, butter, marshmallows and six minutes’ time.

Bet you know some little kiddies who’d love to be sweetened right now. So why not make for the kitchen and make ready some of these crispy candy treats?

DON’T MISS: 40 favorite breakfast cereals from the 1960s (1967)

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Woody Woodpecker with a Marshmallow Crispy Treats recipe (1958)

It really pays to try this recipe! It’s quick and easy. And we’re so sure you’ll want to whip it up often for the family — we’ll give you a quarter just to try it.

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Dennis the Menace with a 6-minute Marshmallow Crispy Treats recipe (1960)

“Golly, these are good!”

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Marshmallow treats recipe (1969)

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The original Rice Krispies Treats (1970)

Snap! Crackle! or Pop! will send you a quarter just for making Marshmallow Treats. They’re fun to make ’cause they’re so easy.

All you need is 3 ingredients (1/4 cup regular margarine or butter, 6-10 ounces [about 40] regular marshmallows, or 4 cups miniature marshmallows, and 5 cups Kellogg’s Rice Krispies cereal) to follow these 3 easy steps:

1. Melt margarine in 3-quart saucepan. Add marshmallows and cook over low heat. stirring constantly. until marshmallows are melted and mixture is very syrupy. Remove from heat.

2. Add Rice Krispies cereal and stir until well-coated.

3. Press warm mixture evenly and firmly into buttered 13 x 9 x 2-inch pan. Cut into squares when cool.

Yield: 24 squares. 2 x 2 inches

Note: About 2 cups marshmallow creme may be substituted for marshmallows. Add to melted margarine and cook over low heat about 5 minutes, stirring constantly. Proceed as directed in step number 2 above.

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DON’T MISS:

5 Responses

  1. My mother made Rice Krispies square, but with peanut butter instead of marshmallows. They were a hit with everyone, but you had to keep them chilled lest they melt.

    Reply

    1. My childhood friend’s mom made them with both peanut butter and marshmallows, and my husband STILL makes them that way to this day (basic recipe plus heaping tablespoon of pb) – no refrigeration needed 🙂

      Reply

  2. My grandmother’s recipe was melted Peanut Butter and Butterscotch chips instead of Marshmallow. These do not need refrigeration, but there are rarely many left to save..

    Reply

  3. Thank you for sharing the ORIGINAL RECIPE! It is so hard to find. I knew they have changed it a few times over the years but after seeing 3Tbsp butter everywhere I began to doubt my memory of it being 1/4cp! I will keep making this recipe, and a few more I’ve spotted on your site, because it truly is the best version!

    Reply

  4. Back in the 1960’s, when I was a kid, I sent in for recipes and it came with a quarter taped to it. It had a recipe for rice krispie ice cream sandwiches using corn syrup and butter. No marshmallows or peanut butter. Could you please send me that recipe. Thanks! Debbie

    Reply

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The original Rice Krispies treats recipe from 1940 & its delicious history - Click Americana (2024)

FAQs

What is the history of Rice Krispies treats? ›

Rice Krispies Treats were invented in 1939 by Kellogg Company employees Malitta Jensen and Mildred Day "in the Kellogg kitchens in Battle Creek, Michigan as a promotional vehicle for the cereal." Kellogg's began commercially to produce plain and chocolate-based treats under the trademark brand-names of "Rice Krispies ...

What happened to the original Rice Krispies? ›

Despite the public's obvious and vocal disgust with the product, Kellogg's decided to stay firm in their decision on replacing the original Rice Krispies with the new Rice Krispies Vanilla, until 2020 when Kellogg's returned the original product to shelves.

What is the first ingredient in Rice Krispies? ›

Ingredients: Rice, sugar, contains 2% or less of salt, malt flavor.

What is the difference between old and new Rice Krispies? ›

Rice represents only 48% of the Rice Krispies Vanilla – from 89.8% in the original. Corn flour (13%) (which may be genetically modified, according to the company) as well as whole wheat flour (10%) are some of the new ingredients. In addition, the company added much more sugar to “enhance the crispiness”.

What was Rice Krispie treats originally called? ›

Kellogg's decided to test-try what it initially called “marshmallow squares,” and put Day on a train for Kansas City. She took with her huge, specially made baking trays and a giant mixer. Day set up a temporary kitchen and and proceeded to make batch after batch of the treats, working long days.

Who made the first rice crispy treat? ›

Quick Facts. Day was a 1928 Iowa State Graduate and inventor of the popular confection Rice Krispie Treat®. Since the snack's inception, it has remained largely popular even today. The youngest of five children, Harriet Mildred Ghrist was born in Durham, Tennessee.

Why is Rice Krispies banned in some countries? ›

The Health Concerns

Behind the cheery mascots and catchy jingles lies an ingredient list that may not be as joyful. Japan's ban on Rice Krispies is part of a larger initiative to reduce the presence of legal food additives which are linked to health risks.

Why are Rice Krispies different now? ›

Rice represents only 48% of the Rice Krispies Vanilla - from 89.8% in the original. Corn flour (13%) (which may be genetically modified, according to the company) as well as whole wheat flour (10%) are some of the new ingredients. In addition, the company added much more sugar to “enhance the crispiness”.

Why are Rice Krispies so expensive right now? ›

In 2021, rice production in the U.S. fell well below the year prior, dropping 16 percent from 2020 and driving up the cost of the 2021 rice crop. This year's price tag for medium grain rice, the variety used in Rice Krispies, “is projected to exceed last year's [price] by about 15 percent,” said T.

What happened to the purple box of Rice Krispies? ›

Yes! Rice Krispies Treats Cereal has been discontinued. Yes it's sad. Yes it's unfair and YES YOU CAN DO SOMETHING ABOUT IT!

Are Rice Krispies good for you? ›

Rice Krispies are a low-calorie breakfast cereal that can be part of a healthy, balanced diet. They are made from rice and are usually low in sugar and fat. As a low-calorie food, they can help support weight loss efforts when consumed as part of a calorie-controlled diet.

What is the new flavor of Rice Krispie Treats? ›

Rice Krispies Treats Chocolatey Peanut Butter will officially be hitting snack aisles at retailers nationwide starting this spring. The snack's suggested retail price is $4.49 for a box of seven bars or $8.42 for a box of 14.

Can you eat old Rice Krispies? ›

It's important to note, however, that stale rice krispies can still be enjoyed - they just won't have as much flavor and crunch as when they were first made!

How did Rice Krispies start? ›

Rice Krispies were invented in Battle Creek, Michigan, USA, in the mid-1920s by William Keith Kellogg. The popular Snap, Crackle and Pop characters first appeared in radio jingles in 1932 and a year later a gnome wearing a baker's hat appeared on the side of a packet introducing Snap to the British public.

What are the fun facts about Rice Krispies treats? ›

Rice Krispies Treats are invented by Malitta Jensen and Mildred Day at the Kellogg Company. Kellogg's trademarks the name “Rice Krispies Treats.” Rice Krispies introduces a jingle sung by the Rolling Stones. Kellogg's offers a breakfast cereal based on the confection.

What are some fun facts about Rice Krispies? ›

Rice Krispies are made by the Kellogg Company. The "Snap, Crackle and Pop" slogan was in use by 1939 when the cereal was advertised as staying "crackly crisp in milk or cream...not mushy!" with claims that the cereal would remain floating (without sinking to the bottom of the bowl) even after 2 hours in milk.

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